How To Write A Press Release For An Event

How To Write A Press Release For An Event

You’re responsible for telling the public about a new event your company will hold.  What’s your first move? To prepare a press release, of course. But writing a press release may be more difficult than it seems at first. What should a press release include, and...
How to Build a Brand for Your Business: the Basics

How to Build a Brand for Your Business: the Basics

You can’t be recognized in your business industry without an identity. Business owners often forget why it’s important to build a reputation around the brands they have. Every product and service is only as good as the person or people who are selling it. You have to...
Business Development Vs Sales: What Does Each Do?

Business Development Vs Sales: What Does Each Do?

Conducting business efficiently to generate profit while maintaining ethical and professional standards is the ultimate goal of most organizations. Although some may view sales as the primary means of achieving this objective, the process is more deeply embedded in...