by OverHeadWatch Team | Jan 18, 2018 | Increasing Revenues | 0 comments Follow The loss leader is a strategy that has been employed a lot throughout time. Briefly put, it’s a pricing strategy where a product is set at a price found below the market cost. The purpose here is to stimulate other sales. Today we are going to find out more about what is a loss leader strategy … [Read more...] about What is a Loss Leader Strategy & Which Are Its Advantages and Disadvantages?